"To be one of the most preferred companies to collaborate with."
"To be one of the two most preferred brands permanently in our geography by offering innovative solutions in earth moving and material handling industry."
Driven by a commitment and pride in our products and services, creating strong customer relationships (internal and external) and providing unconditional customer satisfaction by adding value and competitive edge to our customers' business has been the key part of our mindset for decades.
A strong performance culture requires a constant focus on the training and personal development of our employees. Working together of functions and departments that keep pace with the world and technological developments is one of the main characteristics of HASEL's success.
Sustainability, integrates our businesses from the economic, environmental and social dimensions. It is the inevitable part of our business while supplying our products and services to our customers.
Quality is in our DNA that defines our products and characterizes the way we do business. Our quest for quality is our passion and inevitable part of our business.
We constantly strive to redefine the standard of excellence in everything we do. Therefore, we are open to ideas that challenge the conventional views and drive innovation. The only constant in life is change and we believe that in order to stay relevant we must constantly improve with customer's changing needs.
We are aware of our company's need to show the highest level of performance at all times and at every level of our business. We have no doubt that all gears in the company will turn more efficiently, fast but economical and practical, when we focus on the business performance.